Multimedia Graphic Design

This course focuses on graphic editing, specifically bitmap editing software. Topics includes managing file sizes and formats, editing continuous tone images for print media, and creating raster images for web applications. The course places a strong emphasis on non-destructive image editing techniques and masking so that students learn to retain the highest quality of images while making edits.

This course teaches students how to create and edit vector graphics. Topics include drawing techniques, the use of stroke and fill, mastering shape tools, freeform drawing, and the intricate manipulation of objects.

The course also explores the integration of vector graphics with other design programs. Students delve into the conversion of bitmaps to vectors and discover innovative ways to incorporate vector graphics into various design formats.

This course delves into the history of graphic design. Topics include the fundamentals of design, colour theory, and the use of grids. Students develop a keen eye for design and the ability to translate conceptual ideas into tangible, esthetically pleasing graphic materials.

This course focuses on the legal protections afforded to creative works—spanning copyright, patents, trademarks, and trade secrets—and their application in the digital and multimedia environment.

The curriculum addresses the ethical issues surrounding the deployment of artificial intelligence in graphic design, including the authorship of AI-generated content, the implications for copyright law, and the ethical use of AI in creative processes. Students learn to balance respect for human intellectual labour with the innovative potential AI brings to the field.

This course covers the creation and management of websites. Students learn to integrate various elements such as text, images, video, and audio to construct both simple and complex websites.

The course begins with a foundation in HTML and CSS, essential building blocks for web design. Students initially focus on creating fixed-width websites, gradually advancing to more complex grid systems and, ultimately, to designing fully responsive sites.

This course offers students the opportunity to dive deep into the world of bitmap and vector graphic animations. Key topics include CSS transforms, transitions, and animations, adding sound, exporting animations from software applications, and integrating simple interactivity using JavaScript.

Topics in this course include the fundamentals of type, various type categories, and the nuanced elements that make up typography. The course also covers practical aspects such as type control within documents, designing with typography in mind, and the specificities of type on the Internet, as well as the mechanics underlying different typographic techniques. Projects include a promotional brochure, a poster, two types of invitations, and an admission ticket.

This course focuses on layout design in various forms of digital and print media. Students delve into the study of space, composition, balance, and hierarchy, learning to effectively organize text, images, and other graphical elements to guide the viewer’s experience and convey the intended message.

The curriculum includes hands-on projects and exercises that encourage students to experiment with different design styles and formats, fostering a deep understanding of how layout design impacts readability, viewer engagement, and overall communication effectiveness.

This course looks at the principles and practices of branding and package design. Students learn how to develop a brand identity from conceptualization to execution and understand how it influences consumer perception and business success.

The curriculum covers various elements of package design, including material selection, structural design, typography, colour theory, and visual esthetics.

This course offers an in-depth look at the world of design production, blending project management skills with the technical know-how of print production.

The curriculum introduces students to the fundamentals of project management, including the formulation of project plans, task identification, schedule creation, resource allocation, and progress tracking. It guides students through the dynamics of effective communication and collaboration with clients.

The course also provides comprehensive coverage of print design production. Students learn to set up design files, understand and use print terminology, and engage productively with printing professionals. They gain hands-on experience with the print production process and learn to prepare camera-ready art using traditional print production techniques.

This course teaches students how to market their skills, promote their services, and construct an effective portfolio. Students will learn how to showcase their talents and experiences in a way that appeals to potential employers or clients.

This course covers user interface (UI) and user experience (UX) design. It covers a broad spectrum of topics, from the foundational principles of UI/UX design to the latest trends and technologies in the field.

Students engage in practical, hands-on projects that emphasize the development of effective, esthetically pleasing, and accessible interfaces for websites, apps, and other digital media. They learn to apply design thinking, user research, and usability testing to create designs that not only look appealing but also provide an optimal user experience.

The curriculum includes learning about wireframing, prototyping, and the use of industry-standard tools and software.

This course offers students the opportunity to hone their skills in a chosen area of media, be it video production, 3D animation, web design, or another specialized field.

Students explore advanced concepts and practices within their selected specialization. They analyze current trends, dissect case studies, and engage critically with the historical and cultural contexts of their disciplines. The course is designed to challenge students to elevate their knowledge base, encouraging them to become thought leaders in their respective fields.

Students complete a capstone project that showcases their refined skills and their ability to produce professional-quality work. This project, which will be a cornerstone of their professional portfolio, is an opportunity to demonstrate their capability to plan, execute, and deliver a comprehensive media project.

The internship component of the program is the practical application of a student’s knowledge and skills in an industry environment. The industry shall be directly related to the students’ program of study.