Launch your career in digital marketing with hands-on training in SEO, social media, advertising, and data analytics. Learn how to build campaigns, manage projects, and master tools like Google Ads, HubSpot, and Google Analytics. Get career-ready in just 14 months.
What’s involved in digital marketing and project management?
Digital marketing is about using digital channels to promote products, services, or brands. The main objective is to attract, convert, and retain customers using digital tools and technologies.
Project management is about planning, organizing, executing, and controlling all stages of a project from start to finish. In a marketing context, it ensures that campaigns or initiatives are delivered on time and according to the stated objectives.
Professionals who work in digital marketing and project management typically have tasks like:
- Managing social media
- Creating online and email advertising campaigns
- Optimizing content for search engines
- Conducting performance analysis via tools like Google Analytics
- Creating content
- Managing budgets
- Coordinating internal and external teams
- Monitoring project progress and writing follow-up reports
Herzing College Digital Marketing and Project Management Training
Herzing’s Digital Marketing and Project Management program offers comprehensive, hands-on training that prepares students for dynamic careers in the digital marketing field.
- 14-month program
- Delivered online
- 6-week internship included
- Multiple program start dates throughout the year
- Financial assistance is available for students who qualify
Career Outlook
Graduates of this program are qualified for entry-level jobs, such as:
- Digital marketing specialist
- SEO/SEM technician
- Digital marketing coordinator
- Digital marketing analyst
- Social media specialist
- Online advertising technician
- Web content manager
- Email marketing technician
- Paid advertising specialist (PPC)
- Digital project manager
- Web project coordinator
- Digital marketing project manager
- Digital campaign manager
- Marketing project manager
- Online advertising project manager
Potential employers include:
- Marketing agencies
- SEO agencies
- Corporate marketing departments
- E-commerce platforms
- Digital marketing firms
Study Topics
Students in this program gain expertise in the core areas of digital marketing, data analysis, advertising, and project management.
Click to see detailed course descriptions.
Discover key digital marketing concepts, channels (SEO, SEM, social media, email, etc.) and current trends. Get introduced to digital tools used in marketing strategies.
Learn search engine optimization (SEO) techniques, including keyword analysis, optimized content creation, technical aspects, and backlinking strategies.
Become proficient in analytics tools (Google Analytics, etc.) to interpret digital data, measure campaign performance, and guide marketing decisions.
Learn how to create and manage paid advertising campaigns (SEM), mainly via Google Ads. Learn about ad yield analysis, budget management, and conversion rate optimization.
Develop strategic plans integrating various digital channels to achieve business objectives. Learn about market analysis, segmentation, positioning, and campaign planning.
Learn how to use automation platforms (e..g., HubSpot, MailChimp) to create personalized and effective campaigns. Learn about the integration of CRM tools and scripting of customer journeys.
Get an introduction to social media presence management: choice of platforms, content creation, publishing, community animation, and monitoring of performance indicators.
Delve deeper into social strategies, including crisis management, influence, business intelligence, and multi-platform campaigning.
Create, deliver, and optimize ads on platforms like Facebook, Instagram, LinkedIn, and TikTok. Learn about audience targeting, A/B testing, and performance analysis.
Study the fundamentals of project management: planning, monitoring, resource management, risk assessment, and communication with stakeholders.
Learn specialized tools (Trello, Asana, Microsoft Project, etc.) for effective marketing project management. Apply concepts in concrete cases.
Use learned skills in a professional environment.
Admission Requirements
What you need to get started.
- Have a minimum of a Canadian provincial high school diploma or equivalent, or be a mature student
- Pass an entrance test administered by Herzing College
- Be interviewed in detail regarding interest in the field
- Note: admission to some programs may include additional requirements
Not all programs and learning formats available at all campus locations.
The Digital Marketing and Project Management program (LCA.GN) is registered at and delivered by Herzing College Montreal. This program leads to an Attestation of Collegial Studies (ACS) recognized by the Ministère de l’Éducation (MEQ).
Herzing College Montreal is a post-secondary institution recognized by the Ministry of Education and Higher Learning (permit number 749758) and a secondary vocational studies institution (permit number 534501).
