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Digital Marketing Specialist Courses


Digital Marketing Specialist Courses in Winnipeg


  • Social Media and Computer Fundamentals
  • This course provides students an introduction to systems and tools utilized at the college. Students will be introduced to Internet browsers, Microsoft Outlook and Word, Information Manager for file management, Network Drives, and working with online materials. Using Word, students will be instructed about APA formatting. In addition, scholastic success skills and strategies will be explored; students will use Memletics exercises to better understand their learning style as well as study and review skills.
  • Communication Skills
  • This course develops a student’s written and oral communication skills. Students begin with the basics of communications and grammar. Additional topics include writing various types of documents, press releases, business-to-business and business-to-consumer communication as well as editing and proof-reading. Emphasis is placed on tailoring messages to meet the needs of audiences and the medium used.
  • Writing for Online Media
  • In this course students learn the differences between conventional writing, writing for advertising and the specific writing styles for social media messaging. This requires quick, concise, and accurate writing. Students gain a knowledge of the different social media platforms and how to use each to get the message across according to the features and constraints of each platform. Topics such as providing for scanning content, hyperlinking strategy, dealing with restricted word counts, and the use of tagged text with trends and common tags such as #FollowFriday are also covered.
  • Marketing and Advertising
  • This course introduces the marketing process with a focus on online and social media marketing. Students will learn how to build and develop an online brand identity recognizing the importance of voice, congruent messaging, and consistent appearance. Key topics are integration with traditional marketing, analytics such as Google analytics, message crafting, target audience analysis/demographics and adapting messaging for different platforms. Public relations basics and influence-based marketing is also introduced.
  • Graphics Management
  • This course provides the opportunity to develop knowledge and skill in graphics creation and integration. Students learn the standard sizes and resolutions for different social media platforms, scalability issues as well as basics of print media. The basics of image manipulation and effects using Photoshop and other mobile applications designed to customize and personalize photos is taught. Resources of sites and programs where students can get information, find graphics, content recipes, etc. is also discussed
  • Introduction to Video
  • This course provides some basic background in digital video including filming basics, media formats, and the uploading of content to web portals such as YouTube. Students learn proper titling and tagging methods as well as how to optimize a video through different channels to get quality content (key words for different channels) ex: YouTube vs. Google.
  • Search Engine Optimization and Analytics
  • This course introduces students to the use of, and optimization for, search engines. It covers the use of search engines and techniques to ensure the best search results using on and off page keywords as well as leveraging pay-per-click and paid search and organic search engine results.  Students will learn to analyze the various types of metrics to get a better understanding of how to evaluate the effect of various social media activities. Examples of tracking measures would be online polls, Google analytics and Facebook monitoring/tracking.
  • Social Media Strategizing
  • This course covers planning and executing targeted campaigns using different aspects of social media as determined by the message and the medium. The specific features, intentions, and constraints of social media platforms are discussed, for example the use of Facebook, LinkedIn, Twitter, Google+, Pinterest, Foursquare, etc. Students will learn different tactics such as social promotions, polls, and contests, and how to engineer and execute them to give momentum to campaigns. Best practices and common pitfalls will also be discussed. Creating a social media usage guideline for corporations/organizations will also be covered.
  • Crisis Management and Other Legal Issues
  • This course covers issues of intellectual property such as copyrights, as well as liabilities when using third party and/or user generated content in social media campaigns. Students will learn to distinguish what is considered “open content” and what content needs to have rights purchased. Topics also include concepts of community standards and corporate policies, legality issues around contests and liability. Finally, students will learn about dealing with online content such as reputation monitoring – slander, how to address it; and the permanent nature of content – deleting content rarely means it actually removed from the web.  Writing waivers, issues of consent and privacy issues are also covered in this course.
  • Basic Scripting for the Web and Social Media Tools
  • This course provides students with the foundation for scripting web pages, using content management systems creation tools, and operating popular social media applications. Students will learn the fundamentals of HTML5 and CSS for web scripting. Students are introduced to Content Management Systems – CMS tools such as Drupal, WordPress, and Joomla. In addition, the value of functions such as likes, comments, and sharing capabilities through developer tools and plug-ins will be covered. Platforms such as LinkedIn, Facebook, Twitter, Blogger, Google+, YouTube, Pinterest, Yammer, Foursquare, Tumblr, Instagram, and Vine will be explored.
  • Career Development
  • This seminar provides an opportunity for the student to apply the techniques and processes for developing a career path and to learn lifetime career management tools and skills. Topics include career-planning, job searching, developing career search documents, refining interview skills, and preparing for a new position. 1.0 credit hours, 15 clock hours. Prerequisite: None.
  • Internship
  • The internship component of the program is the practical application of a student’s knowledge and skills in a business environment. The company shall provide work that is directly related to the student’s program of study. The duration of the internship is six weeks during which the student must satisfactorily complete a minimum of 120 hours of work experience. While the minimum of 120 hours is to allow for students who have jobs or employers who have limited space, the vast majority of placements will be closer to 240 hours as it is 6 weeks of full time work.


  • Minimum of a Canadian high school grade 12 or equivalent (high school transcript to be provided if under the age of 19), or a mature student (certified that the student is 19 years of age or over and have not attended high school in the last twelve months)
  • Pass an entrance assessment administered by Herzing College
  • Be interviewed in detail regarding interest in the field

Note: admission to some programs may include additional requirements

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Herzing College, Schools  Business & Vocational, Winnipeg, MB