Digital Marketing Specialist

Digital Marketing Specialist Training in Winnipeg

This program is also available online through our Flex-Ed learning format.

Businesses rely on marketing to raise awareness of their organization, products and services. Online Marketing has become an increasingly important part of the marketing mix; including websites, search engine optimization (SEO) and social media. 

Companies are recognizing the need to hire skilled individuals to create and manage their online presence. This unique and exciting career path can lead to many opportunities within organizations of all sizes and across many different industries. A recent report from BMO Financial Group shows 57% of small businesses in Canada now use social media.

The Digital Marketing Specialist program is designed to provide students with a wide range of marketing skills including, social media, and online marketing, advertising and communication techniques. Areas of study include social media fundamentals and strategizing, communication and writing skills, marketing and advertising, graphics and web management, basic video skills, crisis management, and search engine marketing.

Program length: 9 months (20 hours/week, M-TH) includes 6 week (120 hours) internship

** If you are a small business owner or marketing professional with relevant experience you may be interested in our online professional development course, Social Media and Digital Marketing Certificate.**

Digital Marketing Specialist Careers

The Digital Marketing Specialist program prepares graduates to work in the growing specialization of interactive marketing. This may include opportunities in marketing communications and/or social media management, and search engine optimization (SEO), to name a few. Employment is available in marketing departments of businesses in a variety of sectors including, retail, logistics, manufacturing, advertising agencies, educational institutions, and charitable organizations.

Examples of possible job titles include: Digital Marketing Specialist, Social Media Coordinator, Social Media Strategist, Marketing Assistant, Marketing Coordinator

 Examples of employers for these positions: Preston Meyers Real Estate, Boston Pizza, Exchange Digital PR 


Digital Marketing Specialist Courses in Winnipeg


• Social Media and Computer Fundamentals
• Communication Skills
• Writing for Online Media
• Marketing and Advertising
• Graphics Management
• Introduction to Video
• Search Engine Optimization and Analytics
• Social Media Strategizing
• Crisis Management and Other Legal Issues
• Basic Scripting for the Web and Social Media Tools
• Career Development
• Internship


• Minimum of a Canadian high school grade 12 or equivalent, or a mature student
• Pass an entrance test administrated by Herzing College
• Be interviewed in detail regarding interest in the field

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