Social Media Coordinator Courses in Toronto
- Computer Fundamentals and Student Success
- This course provides students an introduction to systems and tools utilized at the college. Students will be introduced to Internet browsers, Microsoft Outlook and Word, Information Manager for file management, Network Drives, and BlackBoard. Using Word, students will be instructed about APA formatting. In addition, scholastic success skills and strategies will be explored; students will use Memletics exercises to better understand their learning style as well as study and review skills.
- Communication Skills
- This course develops a student’s written and oral communication skills. Students begin with the basics of communications and grammar. Additional topics include writing various types of documents, press releases, business-to-business and business-to-consumer communication as well as editing and proof-reading. Emphasis is placed on tailoring messages to meet the needs of audiences and the medium used.
- Writing for Online Media
- In this course students learn the differences between conventional writing, writing for advertising and the specific writing styles for social media messaging. This requires quick, concise, and accurate writing. Students gain knowledge of the different social media platforms and how to use each to get the message across according to the features and constraints of each platform. Topics such as scanning for key content items, hyperlinking strategy, dealing with restricted word counts, and the use of tagged text with trends and common tags such as #FollowFriday are also covered.
- Marketing and Advertising
- This course provides a practical and managerial approach to the principles and applications of marketing in organizations and in the marketplace. Topics include the marketing process and strategic planning; the global marketing environment; developing marketing opportunities and strategies; developing the marketing mix through product development, pricing strategies, distribution channels, and promotion techniques; and managing marketing through customer relationships, social responsibility, and marketing ethics.
- Graphics Management
- This course provides the opportunity to develop knowledge and skills in graphics creation and integration. Students learn the standard sizes and resolutions for different social media platforms, scalability issues as well as basics of print media. The basics of image manipulation and effects using Photoshop and other mobile applications designed to customize and personalize photos is taught. Resources of sites and programs where students can get information, find graphics, content recipes, etc. is also discussed.
- Introduction to Video
- This course provides some basic background in digital video including filming basics, media formats, and the uploading of content to web portals such as YouTube. Students learn proper titling and tagging methods as well as how to optimize a video through different channels to get quality content (key words for different channels) ex: YouTube vs. Google.
- Search Engine Optimization and Analytics
- This course introduces students to the use of, and optimization for, search engines. It covers the use of search engines and techniques to ensure the best search results using on and off page keywords as well as leveraging pay-per-click and paid search and organic search engine results. Students will learn to analyze the various types of metrics to get a better understanding of how to evaluate the effect of various social media activities. Examples of tracking measures would be online polls, Google analytics and Facebook monitoring/tracking.
- Social Media Strategizing
- This course covers planning and executing targeted campaigns using different aspects of social media as determined by the message and the medium. The specific features, intentions, and constraints of social media platforms are discussed, for example the use of Facebook, LinkedIn, Twitter, Google+, Pinterest, Foursquare, etc. Students will learn different tactics such as social promotions, polls, and contests, and how to engineer and execute them to give momentum to campaigns. Best practices and common pitfalls will also be discussed. Creating a social media usage guideline for corporations/organizations will also be covered.
- Crisis Management and Other Legal Issues
- This course covers issues of intellectual property such as copyrights, as well as liabilities when using third party and/or user generated content in social media campaigns. Students will learn to distinguish what is considered open content and what content needs to have rights purchased. Topics also include concepts of community standards and corporate policies, legality issues around contests and liability. Finally, students will learn about dealing with online content such as reputation monitoring slander, how to address it; and the permanent nature of content deletion rarely means it is actually removed from the Web. Writing waivers, issues of consent and privacy issues are also covered in this course.
- Basic Scripting for the Web and Social Media Tools
- This course provides students with the foundation for scripting web pages, using content management systems creation tools, and operating popular social media applications. Students will learn the fundamentals of HTML5 and CSS for web scripting. Students are introduced to Content Management System CMS tools such as Drupal, WordPress, and Joomla. In addition, the value of functions such as likes, comments, and sharing capabilities through developer tools and plug-ins will be covered. Platforms such as LinkedIn, Facebook, Twitter, Blogger, Google+, YouTube, Pinterest, Yammer, Foursquare, Tumblr, Instagram, and Vine will be explored.
- Career Development
- This course helps students establish the critical career links between their education and the social media industry. Students will be tasked with researching potential future employers. Topics include career planning research, job searching, graphical resumes and company profiling, and refining interview and communication skills. Students will post their social media resume online and participate in mock interviews. Students will also learn essential employment skills using the concepts of PRICE and The Pacific Institute training.
- The internship component of the program is the practical application of a student’s knowledge and skills in the social media field. On internship, students from the Social Media Specialist program will launch, contribute, or maintain a social media campaign project. Students will analyze a business’ social media position and needs, design activities, design or support a brand and ultimately contribute to a social media campaign to meet those needs. Students will be expected to spend the first few days of the Internship working with the host business to become familiar and evaluate what the host company does, explore its corporate culture, and establish the goals of the internship and ultimately the campaign. Together the host company and the intern will plan and implement (where possible/permitted) a full social media plan for the host company.
- Minimum of a Canadian high school grade 12 or equivalent, or a mature student
- Pass an entrance test administrated by Herzing College
- Be interviewed in detail regarding interest in the field
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