Professional Development Program:

Digital Marketing Strategy Certificate

 Click to Register for a certificate  or  Click to Register for an Individual Class 

Special Offer – Register for a summer or fall 2019 certificate and receive $1,000 off!

Entrance Requirements: Post-Secondary degree or diploma OR relevant experience

With over 80% of the population connected online and over 86% of adults in North America owning an internet-connected smartphone, business of all sizes and individual entrepreneurs need to understand and develop a comprehensive digital strategy in order to grow and sustain their business.

Our courses are designed to touch on every aspect of the digital world: search engine optimization (SEO), search engine marketing (SEM), content development for social media, social media strategies, data analytics, social media optimization, influencer marketing, display and social media advertising.

Our hands-on approach to learning means that at the end of the program each student will have a complete digital strategy ready to be deployed.

All Classes Combine:

  • Live lectures with an experienced industry leader
  • Class materials, including a reading guide, a podcast, a recorded live session and a wealth of downloadable information which can be read/listened/viewed at the student’s own pace; and
  • Access to a Social Media and Online Marketing coach throughout the duration of the course

In order to pass each course, students must complete a hands-on assignment based on their own social media challenge/account or by working on a real-life scenario prepared by the instructor/coach.

Students who have taken the course work for companies such as Volkswagen, Birks, Hudsons Canada’s Pub, Le Chateau, Kumon Canada, as well as many small business owners. Watch the below video to hear from one of our alumni, Erika Cianciaruso @erikamarie_fit

Kompass Professional Development Student

Who Should Take the Course?

  • Individuals interested in a successful career as social media and online managers
  • People currently managing social media accounts and websites for businesses, charities or governments and ready to take their skills to the next level
  • Business owners doing self-management of their online assets who want to generate more sales and leads through social media and search

Career Options

Students with a background in marketing, business or communications will benefit from adding digital marketing skills to their repertoire. Business owners or employees in an administrative  role will  benefit from gaining a foundation of skills to build an online marketing strategy.  Students that complete this training may also apply for entry level positions in digital marketing and offer consulting or contract social media services to organizations.

This certificate is delivered fully online so that you can complete assignments when it’s most convenient for you, all while receiving support from a dedicated instructor and interacting with classmates.  Click here for FAQ’s about our unique online learning format.

Instructor Led vs. Instructor Supported Format

This certificate program offers two convenient online delivery options to best accommodate busy schedules.

Instructor Led
(Condensed Course) – 3 Months
Instructor led courses follow a class schedule with a dedicated Instructor and classmates. The Instructor posts weekly discussions and hosts live sessions via conference call where students can discuss assignments, industry topics etc. with their peers. The live sessions are recorded and archived for reference. The Instructor led option has a heavier workload upfront but offers increased engagement, opportunity for discussion and encourage students to complete the course within a shorter time frame. Students can enter into an Instructor Led program at set start dates on approximately a monthly basis.

Instructor Supported
(Extended Course) – 3-6 Months
Instructor supported courses come with the support of a dedicated Instructor but do not follow a set class schedule.  Students work at their own pace to complete the course within a six month time period. The Instructor has pre-recorded lectures that are available for students to review.  Students can call into weekly live sessions via conference call with the Instructor Led student sessions but the topics may not align with where they currently are in their coursework.  The Instructor supported option offers students continued support from a dedicated instructor with the flexibility to complete the certificate over a longer period of time. Students can enter into an Instructor Supported course at the beginning of each week.