Digital Marketing/Social Media

Unlocking the Secrets of Social Media

Course Duration : 2 weeks (Instructor Led Format)
Course Cost : 382.50$ - No-Risk Trial

Do you know the “secret sauce” of any successful social media campaign? The Unlocking the Secrets of Social Media course will introduce you to the fundamental aspects of any successful social media campaign and account management. While algorithms change and more niche platforms become available, there are certain fundamental truths about social media content and user interactions that do not change. The content breakdown of the weeks is as follows:
  • Week 1: Content and storytelling, the concept and application of persona and how it affects social media pages, and what are the key common aspects of any successful social media posts. There is a focus on practice/hands on activities to understand how these concepts are applied in real-life situations
  • Week 2: Exploring the top social media platforms (called in the industry “the frightful 5”), and which new platforms may become the next “big thing”. We also share proven strategies to keep anyone working or wishing to work managing social media pages always up-to-date and ready to take advantage of changes and new technologies
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Website and Social Media Pages Management

Course Duration : 2 Weeks (Instructor Led Format)
Course Cost : 382.50$

How do I build online communities which will in turn generate sales and also protect the reputation of my business/organization? The Website and Social Media Pages Management course will provide students with the knowledge and the insights they need to become online community managers and protect the reputation of an organization through social media. The content breakdown for each week is as follows:
  • Week 1: How to grow your online audience in a sustainable way, and what are the key elements to engage and delight your followers so they become brand ambassadors, protecting the reputation of an organization both online and off-line
  • Week 2: Blogs, websites and pages content management and flow, and how to measure engagement in social media. Students will have access to various free and fee-based content management platforms, and also learn how to deal with negative reviews and comments in a professional manner to turn a potential conflict into an opportunity to strengthen the brand and gain more customers
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Social Media Strategy and Content Management

Course Duration : 4 Weeks (Instructor Led Format)
Course Cost : 765$

How do you build a successful social media strategy that generates leads and builds long-term online communities? The Social Media Strategy and Content Management course will answer these questions and prepare students to research, develop and execute comprehensive social media campaigns. This four week course focuses first on key aspects of social media strategy and content, with a final assignment that puts all these knowledge together creating a complete, hands-on document which can be used by the student immediately. The content breakdown of the weeks is as follows:
  • Week 1: Social trends, how to scale your social media and website, and the purpose of having a comprehensive strategy
  • Week 2: In-depth content strategy: how to create successful content that will engage, entertain and generate leads for any business/organization
  • Week 3: In-depth online marketing strategy: how to connect sales and marketing objectives with social media activities. How to build brand equity through social media. The use of various dashboards and social media management platforms to execute a plan, organize content and find the best content for your online assets
  • Week 4: Develop a comprehensive, hands-on strategy for your own business, your employer or work on a real-life case. How to measure success and keep any strategy current
 
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SEO, Analytics and Online Advertising

Course Duration : 4 Weeks (Instructor Led Format)
Course Cost : 765$

Can my website appear at the top of key search keywords? How do I run a successful online advertising campaign? The SEO, Analytics and Online Advertising course will answer these questions, focusing on how online users use search to find businesses, activities and reviews. Every company competes to appear in those searches and to connect with the right user who may become a customer. This course will give you all the tools you need to succeed in getting to page 1 of a search, analyze your audience and the competition, and create successful online advertisements. The content breakdown for each week is as follows:
  • Week 1: How SEO works. Students will learn how do search engines find information and match what they know about every website with actual searches. We explain the semantic web, and how to go audit all your online properties (or any online property), going behind the scenes of webpages, reading their HTML tags and understanding how to guide search engines to match search criteria with your content
  • Week 2: SEO strategy and toolkit. We provide hands-on tools to develop a complete search strategy (including blog development) and the online services we can use to measure success and keep track of potential changes that may impact search engine results
  • Week 3: Online advertising. With algorithms prioritizing personal content over corporate pages and the fact that social media and search platforms make money by selling advertsing... How do we create the most bang for our back? Week three discusses how online advertising works for search and social, and the key aspects of successful paid campaigns with real-life examples and access to various monitoring tools
  • Week 4: The last week of the course focuses on creating an all-encompassing and measurable SEO and Online Advertising campaigns for the student’s own business, employer or using a real-life case / organization and applying all the concepts and tools under the supervision of the instructor/coach
 
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Mediation/Alternative Dispute Resolution

Introduction to Alternative Dispute Resolution

Course Duration : 2 weeks
Course Cost : 399.16$ - No-Risk Trial

Mediation is a form of alternative dispute resolution (ADR), which spans facilitation, negotiation, mediation, arbitration, adjudication, and litigation. Participants in this course will explore the history and goals of mediation, and the elements of the mediation process. This course examines the role of a mediator and delivers an overview of the skills necessary to successfully mediate.
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Dispute Resolution Assessment

Course Duration : 2 Weeks
Course Cost : 399.16$

There are a number of options for resolving conflict that clients can choose from. The Dispute Resolution Assessment training course describes many avenues for dispute resolution and discusses the importance of understanding the range of options available for both non-adversarial and adversarial dispute resolutions. This information is crucial for assisting clients navigate the most appropriate method[s] for their particular situation.
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Managing Family Dynamics

Course Duration : 2 Weeks
Course Cost : 399.16$

Family mediation is challenging work requiring a commitment to the development of professional skills and practice, an ability to reflect upon and enter into critical analysis of performance and an ability to produce professional documents to tight timescales. Family mediation requires personable, articulate and assertive individuals who have good listening skills and practical experience of working with individuals and couples. The impact of a separation and divorce on all people involved, including children, can be difficult. Students will learn about the impact on families and how they must be carefully approached. The Managing Family Dynamics training course will teach students about the structure, function, and roles within a family system as it relates to the family mediation setting.
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Family Law for Non-Lawyer Mediators

Course Duration : 2 Weeks
Course Cost : 399.16$

Family Mediation is practiced by Lawyers and Non-Lawyers. It is fundamental that all Mediators understand the legal options and issues that arise during a family separation. While Mediators do not provide legal advice; it is important to be aware of the implications of Support and Property, Custody and Access. In the Family Law for Non-Lawyer Mediators training course students will learn how to draft a Memorandum of Understanding and Agreement; when a Family Mediation has concluded. Students will also learn about the importance of collaboration practice and options for a Family Mediation.
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Workplace Dispute Resolution

Course Duration : 2 Weeks
Course Cost : 399.16$

In the Workplace Dispute Resolution training course, the participants examine the sources and dynamics of workplace conflicts. Participants lean to identify the sources and dynamics of conflict in the workplace, with an emphasis on minimizing power imbalances in interpersonal workplace conflict. This course examines the issues of the impact of organizational culture on employees, diversity in the workplace, harassment policies and the various methods of resolving workplace conflict including coaching, negotiating, and mediating with special emphasis on difficult work situations. Finally, participants evaluate conflicts, their sources, the parties, the relationships between the parties, and the legislative and regulatory environments to best implement organizational and workplace conflict management principles.
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Introduction to Family Mediation

Course Duration : 2 Weeks
Course Cost : 399.16$

A rewarding and fulfilling career helping separated couples reach settlements and chart a better future for themselves and their children lies ahead for those who take part in our field-leading, cutting-edge Family Mediation course. The Introduction to Family Mediation training course delivers the foundation to work in a variety of settings where you will learn to provide family dispute resolution services and interventions for families experiencing relationship conflict and going through the process of separation. The course will equip students with the knowledge and skills to mediate family disputes by understanding the fundamentals of family dispute resolution. Topics covered focus on family mediation in practice and cover Screening Clients for Mediation, Strategies for Family Mediation and Steps in the Family Mediation Model, and the separation of Finances and Property. You will practice applying your family dispute resolution skills in a safe and professional online learning environment, learn to facilitate a family mediation and will examine and apply an ethical framework to your mediation using codes of practice and standards. .
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Arbitration for Professionals

Introduction to Arbitration Law in Canada

Course Duration : 2 Weeks
Course Cost : 359$

The Introduction to Arbitration Law in Canada online arbitration course will provide a detailed look at arbitration and its various processes. The Provincial Arbitration Acts will be reviewed that are applicable to students’ jurisdictions. International Arbitration Law will be discussed as will the Commercial Arbitration Act. Students will understand the legal regulation of the arbitration of disputes in Canada, including the standard for judicial review of arbitration decisions. Students will be instructed on how to draft an arbitration agreement between parties. Students will identify and apply natural justice principles that are inherent to arbitration. A 4-hour mandatory role play will include conducting a pre-hearing conference call and presiding over a mock arbitration focusing on standard rules of procedure in a hearing. (4 hours mandatory Role Play)
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Administrative Law

Course Duration : 2 Weeks
Course Cost : 359$

It is fundamental that all arbitrators understand the legal system; Students will be provided with an overview of tort law and contract law, and how it relates to the arbitration process. The legal test of “balance of probabilities” will be examined The rules of evidence will be introduced including admissibility, the role of the Charter of Rights and Freedom in excluding certain types of evidence, and the standard of “balance of probabilities.” In the Administrative Law online arbitration course students will demonstrate an understanding of and an ability to apply the principles and law relevant to the settlement through arbitration of disputes, by participation in online discussion and role plays. (4 hours mandatory Role Play)
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The Law of Evidence in Canada

Course Duration : 2 Weeks
Course Cost : 359$

Students will gain an understanding of the questioning, cross-examination, and redirect of witnesses. The difference between an inquisitorial and adversarial approach to evidence, subpoenas, drawing negative inferences, affidavits, expert witnesses, and other types of evidence. In the Law of Evidence in Canada online arbitration course students will learn about legal precedent and the role of legislation and case law in reaching a decision as well as how to record evidence, note writing, and properly managing exhibits and evidence. The students will also learn the basics of writing an arbitration award in both points based and narrative based structure.
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Conducting an Arbitration Hearing

Course Duration : 2 Weeks
Course Cost : 359$

In the Conducting an Arbitration Hearing online arbitration course students will gain detailed insight into the structure of an arbitration hearing and understand the formal process. They will apply the ADR standard of practice and be coached on how to oversee an arbitration hearing that respects the philosophies of impartialness, collaboration, dealing with power imbalances, and confidentiality. This course includes a major mock arbitration hearing. Students will be required to attend and must write and submit a decision regarding the hearing. (3 hour mock Arbitration Hearing)
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Law and Ethics in Arbitration

Course Duration : 2 Weeks
Course Cost : 359$

This course will focus on ethical compliance and obligations for Arbitration and compliance regarding regulations and codes of conduct in Canada. The purpose of this course is to teach the fundamentals of the Code of Professional Conduct from the Canadian Bar Association and the Code of Ethics from ADR Canada, to provide an overview of the importance of transparency, disclosure, and rules which are important for arbitration to maintain legal legitimacy and to discuss arbitrator-client conflicts of interest, complaints process, competency and credentialing of Arbitrators in Canada. (3 hours mandatory Role Play)
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Community Mental Health Courses

Youth Addictions and Mental Health

Course Duration : 2-4 Weeks
Course Cost : 382.50$

The Youth Addictions and Mental Health training course will assist in further understanding of adolescent development and mental health, school violence, depression, family dynamics, self-esteem, and access to care and how these issues may influence the youth’s performance in school and in life. Special emphasis will be placed on raising awareness of signs that students may be in need of support or even a mental health intervention. In this course, fundamentals of mental health first aid will also be discussed.
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Mental Health, Culture and Modern Society

Course Duration : 3-6 Weeks
Course Cost : 573.75$

The Mental Health, Culture and Modern Society training course will seek to explore culture and mental health. The course will assist in identifying one’s own bias and examine how those biases may impact interaction with those who have mental health issues. During the course students will explore ways to integrate their theoretical knowledge of bias and cultural difference into clinical practice. During this course, students will also come to understand the present day health issues of aboriginal peoples from the perspective of their historical and political context and the effects of health care policy.
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Concurrent, Personality and Impulse Control Disorders

Course Duration : 3-6 Weeks
Course Cost : 573.75$

Concurrent disorders is a term used to refer to co-occurring addiction and mental health problems. It covers a wide array of combinations of problems. This course will assist in understanding how co-occurring substance use and mental health problems relate to and affect each other. The Concurrent, Personality and Impulse Control Disorders training course will also explore the impacts of personality disorders and impulse control disorders by providing a deep understanding of the latest research and how these disorders can be classified and managed.
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Mood Disorders and Depression

Course Duration : 2-4 Weeks
Course Cost : 382.50$

Mood Disorders involve disabling disturbances in emotion. From the sadness of depression to the elation of mania. Mood disorders are often associated with other psychological problems, such as panic attacks, substance abuse, and personality disorders. The purpose of the Mood Disorders and Depression training course is to provide students with an advanced understanding of the state of research and controversies in the area of depression by examining primary empirical and review articles from leading researchers in psychology and psychiatry. The course will focus on cognitive, social, and biological theories of etiology and treatment.
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Psychotic and Dissociative Disorders

Course Duration : 2-4 Weeks
Course Cost : 382.50$

The Psychotic and Dissociative Disorders training course is designed to introduce students to the current standard used in diagnosing mental disorders, DSM-IV-TR. Students will learn the components of the mental status examination and clinical inquiry necessary to collect sufficient data to utilize the DSMIV-TR effectively. Mindful of the biological, psychological, social, and spiritual dimensions of each person, students will be challenged to approach the evaluation of individuals with mental and emotional disorders in a holistic fashion. The course will address differential diagnosis and associated disorders of the primary diagnoses in the multi-axial system with a focus on psychosis and disassociation. We will examine thought disorders, i.e. schizophrenia and the dissociative disorders i.e. Dissociative Identity disorder, formerly called multiple personality Disorder. Dissociative Fugue and Amnesia will also be explored.
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