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Digital Marketing Specialist

Program Overview

Digital Marketing Specialist Training in Ottawa

*This program is also available online

Watch this video and learn more about the business programs offered at Herzing College and the career opportunities available in the business sector.

Businesses rely on marketing to raise awareness of their organization, products and services. Online Marketing has become an increasingly important part of the marketing mix; including websites, search engine optimization (SEO) and social media. According to, Canada ranks in the top three countries from around the world in terms of online engagement, and are global leaders in social networking usage. A recent report from Media Technology Monitor indicated that two out of three Canadians now use social media in one form or another.

Companies are recognizing the need to hire skilled individuals to create and manage their online presence. This unique and exciting career path can lead to many opportunities within organizations of all sizes and across many different industries. A recent report from BMO Financial Group shows 57% of small businesses in Canada now use social media.

The Digital Marketing Specialist program is designed to provide students with a wide range of marketing skills including, social media, and online marketing, advertising and communication techniques. Areas of study include social media fundamentals and strategizing, communication and writing skills, marketing and advertising, graphics and web management, basic video skills, crisis management, and search engine marketing.

Program length: 9 months (20 hours/week, M-TH) includes 6 week (240 hours) internship
Delivery: Ottawa Campus or online learning

Click to download our program brochure
Click to download our program brochure

** If you are a small business owner or marketing professional with relevant experience or education you may be interested in our professional development course, Social Media and Digital Marketing Certificate.**

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