Professional Development Program:

Digital Marketing Strategy Certificate

Digital Marketing Strategy Certificate Courses

Delivery: Online
Program Lengths: 3 months (Instructor Led) OR 3-6 months (Instructor Supported)
Entrance Requirement: Post-secondary education (degree or diploma) or experience in a related field.

**Special Offer - Register for a summer 2019 certificate and receive $1,000 off tuition!**

With over 80% of the population connected online and over 86% of adults in North America owning an internet-connected smartphone, business of all sizes and individual entrepreneurs need to understand and develop a comprehensive digital strategy in order to grow and sustain their business.

Our courses are designed to touch on every aspect of the digital world: search engine optimization (SEO), search engine marketing (SEM), content development for social media, social media strategies, data analytics, social media optimization, influencer marketing, display and social media advertising.

Our hands-on approach to learning means that at the end of the program each student will have a complete digital strategy ready to be deployed. 

The Digital Marketing Strategy certificate provides online training on the fundamentals of social media success and search engine optimization with a focus on applying that knowledge to an organization’s online marketing strategy. Students will learn about social media best practices, campaigns, brand ambassadors , social media management, how to moderate and respond to feedback, and more!

This certificate is delivered fully online in an Instructor Led (3 months) or Instructor Supported (3-6 months) format so that you can complete assignments when it’s most convenient for you, all while receiving support from a dedicated instructor and interacting with classmates.  Instructor Supported classes begin each week.

All Classes Combine:

  • Live lectures with an experienced industry leader
  • Class materials, including a reading guide, a podcast, a recorded live session and a wealth of downloadable information which can be read/listened/viewed at the student’s own pace; and
  • Access to a Social Media and Online Marketing coach throughout the duration of the course

In order to pass each course, students must complete a hands-on assignment based on their own social media challenge/account or by working on a real-life scenario prepared by the instructor/coach.

Over 100 students who have taken the course  have seen results, and work for companies such as Volkswagen, Birks, Hudsons Canada’s Pub, Le Chateau, Kumon Canada, as well as many small business owners. 

Who Should Take the Course?

  • Individuals interested in a successful career as social media and online managers
  • People currently managing social media accounts and websites for businesses, charities or governments and ready to take their skills to the next level
  • Business owners doing self-management of their online assets who want to generate more sales and leads through social media and search

Career Options

Students with a background in marketing, business or communications will benefit from adding digital marketing skills to their repertoire. Business owners or employees in an administrative  role will  benefit from gaining a foundation of skills to build an online marketing strategy.  Students that complete this training may also apply for entry level positions in digital marketing and offer consulting or contract social media services to organizations.

Tuition for Digital Marketing Strategy Certificate

**Special Offer – Register for a summer 2019 certificate and receive $1,000 off tuition**

Individual Class Tuition
The chart below outlines the cost of the classes if you choose to take them individually. Once you register for 3 more classes within a certificate you will be charged the non-refundable $200 registration fee. Individual classes must be paid in full at time of registration.

Certificate Tuition 
To register  for a certificate we charge a $200 non-refundable registration fee. We offer payment plans for the remaining tuition (Total due is $1,295 after the $1,000 discount) in 3 equal payments of $431.66 that are charged week 3, week 6 and week 9 of your course.

We also offer an extended payment plan over 6 months – Instructor Supported format students only– for monthly payments of $215.83 over 6 months. Please note that your course must be paid in full prior to completion.

CourseIndividual Cost
Unlocking the Secrets of Social Media$382.50
Website and Social Media Pages Management$382.50
Social Media Strategy and Content Management$765
SEO, Analytics and Online Advertising$765
Total Cost$2,295 CAD + $200 Reg.Fee

 

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Digital Marketing Strategy Certificate Courses

UNLOCKING THE SECRETS OF SOCIAL MEDIA

2 weeks (Instructor Led Format)

Do you know the “secret sauce” of any successful social media campaign? The Unlocking the Secrets of Social Media course will introduce you to the fundamental aspects of any successful social media campaign and account management. While algorithms change and more niche platforms become available, there are certain fundamental truths about social media content and user interactions that do not change. The content breakdown of the weeks is as follows:
  • Week 1: Content and storytelling, the concept and application of persona and how it affects social media pages, and what are the key common aspects of any successful social media posts. There is a focus on practice/hands on activities to understand how these concepts are applied in real-life situations
  • Week 2: Exploring the top social media platforms (called in the industry “the frightful 5”), and which new platforms may become the next “big thing”. We also share proven strategies to keep anyone working or wishing to work managing social media pages always up-to-date and ready to take advantage of changes and new technologies

WEBSITE AND SOCIAL MEDIA PAGES MANAGEMENT

2 Weeks (Instructor Led Format)

How do I build online communities which will in turn generate sales and also protect the reputation of my business/organization? The Website and Social Media Pages Management course will provide students with the knowledge and the insights they need to become online community managers and protect the reputation of an organization through social media. The content breakdown for each week is as follows:
  • Week 1: How to grow your online audience in a sustainable way, and what are the key elements to engage and delight your followers so they become brand ambassadors, protecting the reputation of an organization both online and off-line
  • Week 2: Blogs, websites and pages content management and flow, and how to measure engagement in social media. Students will have access to various free and fee-based content management platforms, and also learn how to deal with negative reviews and comments in a professional manner to turn a potential conflict into an opportunity to strengthen the brand and gain more customers

SOCIAL MEDIA STRATEGY AND CONTENT MANAGEMENT

4 Weeks (Instructor Led Format)

How do you build a successful social media strategy that generates leads and builds long-term online communities? The Social Media Strategy and Content Management course will answer these questions and prepare students to research, develop and execute comprehensive social media campaigns. This four week course focuses first on key aspects of social media strategy and content, with a final assignment that puts all these knowledge together creating a complete, hands-on document which can be used by the student immediately. The content breakdown of the weeks is as follows:
  • Week 1: Social trends, how to scale your social media and website, and the purpose of having a comprehensive strategy
  • Week 2: In-depth content strategy: how to create successful content that will engage, entertain and generate leads for any business/organization
  • Week 3: In-depth online marketing strategy: how to connect sales and marketing objectives with social media activities. How to build brand equity through social media. The use of various dashboards and social media management platforms to execute a plan, organize content and find the best content for your online assets
  • Week 4: Develop a comprehensive, hands-on strategy for your own business, your employer or work on a real-life case. How to measure success and keep any strategy current

SEO, ANALYTICS AND ONLINE ADVERTISING

4 Weeks (Instructor Led Format)

Can my website appear at the top of key search keywords? How do I run a successful online advertising campaign? The SEO, Analytics and Online Advertising course will answer these questions, focusing on how online users use search to find businesses, activities and reviews. Every company competes to appear in those searches and to connect with the right user who may become a customer. This course will give you all the tools you need to succeed in getting to page 1 of a search, analyze your audience and the competition, and create successful online advertisements. The content breakdown for each week is as follows:
  • Week 1: How SEO works. Students will learn how do search engines find information and match what they know about every website with actual searches. We explain the semantic web, and how to go audit all your online properties (or any online property), going behind the scenes of webpages, reading their HTML tags and understanding how to guide search engines to match search criteria with your content
  • Week 2: SEO strategy and toolkit. We provide hands-on tools to develop a complete search strategy (including blog development) and the online services we can use to measure success and keep track of potential changes that may impact search engine results
  • Week 3: Online advertising. With algorithms prioritizing personal content over corporate pages and the fact that social media and search platforms make money by selling advertsing... How do we create the most bang for our back? Week three discusses how online advertising works for search and social, and the key aspects of successful paid campaigns with real-life examples and access to various monitoring tools
  • Week 4: The last week of the course focuses on creating an all-encompassing and measurable SEO and Online Advertising campaigns for the student’s own business, employer or using a real-life case / organization and applying all the concepts and tools under the supervision of the instructor/coach

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Meet the Instructor

javier

Javier Schwersensky

Javier Schwersensky holds a Bachelor of Science in Communications (Magna Cum Laude) and a Masters Degree in Corporate Communications (Honours). He is the Chief Executive Officer at the Winnipeg Humane Society, one of Manitoba’s oldest non-profit institutions and previously held the position of Deputy Executive Director with responsibility over Marketing, Communication, Sales and Programs at The Manitoba Museum.

Javier is a board member with Community Living Manitoba, Culture Days Manitoba Inc and a cabinet member of the Creative Cluster Group for Winnipeg´ s Exchange District. He has experience teaching courses in his native Argentina, where he held the position of Chief Examinations Officer for the Theory of Design Course at University of Buenos Aires, faculty of Social Sciences.

Javier has over 20 years of experience in communications and marketing, and has developed comprehensive web and social media strategies for The Manitoba Museum, Culture on Every Corner and currently is helping reshape the Winnipeg Humane Society’s social media engagement strategy.

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Kompass Professional Development

1700 Portage Ave.
Winnipeg, MB
R3J 0E1

info@kompasstraining.ca