Broadcasting and Media Communications Program
Learn how to deliver cutting-edge content for radio, TV, podcasts, YouTube, and social media. Get a 6-week internship at a broadcasting station or media company.
Herzing College Broadcasting & Media Communications Program
Interested in creative communications? Herzing’s 12-month Broadcasting and Media Communications program is designed to unleash your creative potential.
Gain cutting-edge skills across many forms of traditional and new media, including radio, television, podcasting, YouTube, and social media. Learn how to become a media entrepreneur.
- Learn the fundamentals of broadcast journalism and reporting
- Hone your copywriting and digital storytelling skills
- Develop your voice as an on-air announcer
- Learn how to create, produce, and promote your own podcast
- Learn visual production, including camera operation, lighting, sound, and editing using DaVinci Resolve
- Learn the latest quick video roll-out techniques using your smartphone
- Learn audio production, including studio console operation, digital audio editing, and special effects using Audacity
- Understand how to develop a broadcasting sales and marketing strategy
- Learn the latest media tactics in branding, guerrilla marketing, and native advertising
- Learn how to create content for online media and different social media channels
- Get practice writing and producing documentaries, investigative and consumer reports
- Get hands-on experience creating a range of broadcasting and media projects
- Graduate in just 12 months
“More and more broadcasting students want to be self-employed media mavens, YouTubers, podcasters—or do it all. We have updated our program to include a wider, more cutting-edge set of skills, giving graduates a very strong start (and many job options) in this fast-evolving industry”
– Bev Edmondson, Instructor, Broadcasting and Media Communications program
6-week Broadcasting Internship to Launch Your Career
Herzing provides the real-world training you need to succeed in broadcasting and multimedia content production.
- 150 hours of professional training at a broadcasting or media company
- Apply the skills you have learned in class
- Get experience for your resume
- Gain confidence in your abilities as a broadcasting and communications professional
- Connect with a local employer
Graduates of Herzing’s Broadcasting and Media Communications program are qualified to pursue many positions. Possible job titles include:
- Digital Content Producer
- Podcast Host
- Audio Producer
- Sports Broadcaster
- News Reporter
- On-air Host
- Promotions Coordinator
- Video Editor
- Camera Operator
- Media Sales and Marketing Representative
Check out this list of insider tips that can help you break into the media industry.
Herzing’s Broadcasting and Media Communication program fully prepares you for life on the job. Students do a wide range of fieldwork, in-studio projects, and presentations that simulate a real broadcasting work environment.
Click to see a description of Broadcasting and Media Communications courses.
This course introduces students to the broadcast industry, terminology they will use, and career opportunities, including how to be an effective radio DJ. They will learn to become comfortable in the radio studio and take part in a one camera live-to-tape video shoot.
This course looks at the art of performance, including breathing techniques, vocal and acting strategies and how to develop a professional speaking voice. Students complete hands-on projects, delivering commercials, news, weather and sports and other on-air features.
This course teaches students to write 30 and 60 second commercials for radio and television. The course covers hard sell and soft sell approaches to writing, and students develop a personal portfolio of their scripts.
This course provides students with skills pertinent to recorded and live production. The focus of the course is on digital audio editing, including special effects, studio console operation and digital and analog field production. (Audacity).
This course introduces students to television production, both in the studio and on location. Basic principles such as camera operation and composition, lighting and sound recording will be covered, as well as linear and non-linear editing. (DaVinci Resolve)
This portion of the program allows students to major in either audio or video production, based on personal preference. This is an intensive look at field and studio production offering advanced techniques and numerous hands-on projects.
This course shows students how to develop professional writing, reporting and interview techniques. With a Canadian textbook and locally sourced resource material, this program teaches students the ins and outs of Canadian broadcast journalism, including law and ethics. Sports, Interview and Weather units are also covered.
This course offers students the opportunity to develop research strategies to write and produce documentaries, along with investigative and consumer reports. They will also learn about Municipal, Provincial, federal and U.S. politics.
This course reviews the fundamentals of generating advertising revenue. Students will learn how to approach potential clients, make a sales pitch, and develop a well thought-out marketing strategy. This program also introduces students to the promotions department and teaches them how on-air contesting works. Sales and programming remotes are also covered in this course.
This portion of the program gives students an intensive review of grammar based on the needs of the broadcast industry.
This course allows students to use the skills they have acquired throughout the program to do projects in the areas they have chosen to specialize, with the goal in mind of using these projects to develop their demos.
In this course students learn the differences between conventional writing, writing for advertising and the specific writing styles for social media messaging. This requires quick, concise, and accurate writing. Students gain a knowledge of the different social media platforms and how to use each to get the message across according to the features and constraints of each platform. Topics such as providing for scanning content, hyperlinking strategy, dealing with restricted word counts, and the use of tagged text.
This course allows students to develop skills in writing stories and develop knowledge of writing styles. Topics include writing a short story, character development, plot structure and conflict, setting, atmosphere and the narrative voice.
This course, students will be learning about developing and recording for online delivery in podcast format. Topics include concept development, goal of the podcast, writing the first episode, uploading, responding to audiences, looking for fresh content, and promoting/marketing the podcast.
This course will allow students the opportunity to learn about managing the exchange of information between an organization and the general public. Topics will include developing media relations strategies, evaluating public opinion regarding relevant issues, responding to crises and opportunities, as well as ensuring consistent communications across channels.
Job Training teaches students to develop professional resumes, cover letters and interview skills.
The internship component of the program is the practical application of a student’s knowledge and skills in a broadcasting environment. The organization shall provide work that is directly related to the student’s program of study. The duration of the internship is six weeks during which the student must satisfactorily complete a minimum of 150 hours of work experience.
Bev has over 25 years radio experience, including: news and sports, production, promotions and management. She has twelve years as Program Manager, seven years as Sports Director, including hockey and baseball play by play. She was the first female hockey play by play announcer in Canada. She has a diploma from the National Institute of Broadcasting and a Certificate from University of Saskatchewan. Her hobbies include writing, charity work, watching sports, cooking and baking.
What you need to get started.
- Minimum of a Canadian high school grade 12 or equivalent, or a mature student
- Pass an entrance test administered by Herzing College
- Be interviewed in detail regarding interest in the field
- Note: admission to some programs may include additional requirements
12 Months (25 hours/week, M-F)
Includes 6 week (150 hour) internship
TRY OUR CAREER EXPLORATION KIT
Our online kit takes 3-minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for.
2022 Overall Graduate Employment Rate
82% of available Herzing College Winnipeg graduates were employed in a related field.
*statistics based on most recent available
Why Choose This Program?
- Learn the latest skills in broadcasting and media communications
- Accelerated 12-month program that gets you to work faster
- Study with Bev Edmondson, a Winnipeg broadcasting legend with over 25 years of experience
- Get a guaranteed 6-week internship at a local broadcasting station or media company
- Hands-on training that teaches practical skills through fieldwork and studio projects
- Learn the creative, strategic, and technology skills today’s media employers are looking for
- Develop your skills in many key areas of the broadcast media business for maximum job options after graduation
- Learn in a small group, where every student gets step-by-step support from the instructor
- Enjoy the Herzing Open Education Program (HOEP), which lets you take additional courses after graduation, tuition-free
- Exceptional Career Development team that helps you create your resume, prepare for interviews, and apply for broadcasting jobs