How do you build a successful social media strategy that generates leads and builds long-term online communities?

The Social Media Strategy and Content Management course will answer these questions and prepare students to research, develop and execute comprehensive social media campaigns.

This four week course focuses first on key aspects of social media strategy and content, with a final assignment that puts all these knowledge together creating a complete, hands-on document which can be used by the student immediately.

The content breakdown of the weeks is as follows:

• Week 1: Social trends, how to scale your social media and website, and the purpose of having a comprehensive strategy
• Week 2: In-depth content strategy: how to create successful content that will engage, entertain and generate leads for any business/organization
• Week 3: In-depth online marketing strategy: how to connect sales and marketing objectives with social media activities. How to build brand equity through social media. The use of various dashboards and social media management platforms to execute a plan, organize content and find the best content for your online assets
• Week 4: Develop a comprehensive, hands-on strategy for your own business, your employer or work on a real-life case. How to measure success and keep any strategy current