Can my website appear at the top of key search keywords? How do I run a successful online advertising campaign?

The SEO, Analytics and Online Advertising course will answer these questions, focusing on how online users use search to find businesses, activities and reviews. Every company competes to appear in those searches and to connect with the right user who may become a customer. This course will give you all the tools you need to succeed in getting to page 1 of a search, analyze your audience and the competition, and create successful online advertisements.

The content breakdown for each week is as follows:

• Week 1: How SEO works. Students will learn how do search engines find information and match what they know about every website with actual searches. We explain the semantic web, and how to go audit all your online properties (or any online property), going behind the scenes of webpages, reading their HTML tags and understanding how to guide search engines to match search criteria with your content
• Week 2: SEO strategy and toolkit. We provide hands-on tools to develop a complete search strategy (including blog development) and the online services we can use to measure success and keep track of potential changes that may impact search engine results
• Week 3: Online advertising. With algorithms prioritizing personal content over corporate pages and the fact that social media and search platforms make money by selling advertsing… How do we create the most bang for our back? Week three discusses how online advertising works for search and social, and the key aspects of successful paid campaigns with real-life examples and access to various monitoring tools
• Week 4: The last week of the course focuses on creating an all-encompassing and measurable SEO and Online Advertising campaigns for the student’s own business, employer or using a real-life case / organization and applying all the concepts and tools under the supervision of the instructor/coach