How do I build online communities which will in turn generate sales and also protect the reputation of my business/organization?

The Latest Trends in Social Media Marketing course will provide students with the knowledge and the insights they need to become online community managers and protect the reputation of an organization through social media.

The content breakdown for each week is as follows:

• Week 1: How to grow your online audience in a sustainable way, and what are the key elements to engage and delight your followers so they become brand ambassadors, protecting the reputation of an organization both online and off-line
• Week 2: Blogs, websites and pages content management and flow, and how to measure engagement in social media. Students will have access to various free and fee-based content management platforms, and also learn how to deal with negative reviews and comments in a professional manner to turn a potential conflict into an opportunity to strengthen the brand and gain more customers