Want to Become a Social Media Coordinator? Try These 3 Reputation Management Tips!
Aug 24, 2016
An online presence is usually the first thing people look for now when searching for information about a person, product, service, or place. They check for a website, a blog, a social media presence—anything to indicate that what the service is real, legitimate, and accessible.
However, if someone has a complaint, issue, or negative experience, they can write about it and that review can come to define the company. That is not ideal, which is why it’s so crucial nowadays to have someone handle company profiles and social media accounts online, in order to maintain a positive reputation.
Are you interested in becoming a social media coordinator? If so, read on for three reputation management tips that will help you grow yours or your company’s brand.
1. You’ll Learn to Control Stories When You Become a Social Media Coordinator
Every company wants publicity, because it draws attention and potentially boosts sales. However, not all publicity is good. Negative press has the potential to go viral, make headlines, and severely damage a company’s reputation and profit potential. This happened to Domino’s Pizza in 2009, when footage came out of employees consciously contaminating the food that they were preparing. This negative publicity went viral and caused severe damage to their brand, and was one of the earliest brand reputation scandals in the social media era.
If you want to become a social coordinator, this is one of the topics you’ll learn how to deal with in courses such as Crisis Management and Other Legal Issues. By and large, scandals going viral and causing irreversible damage to a brand can be stopped by communicating quickly, apologizing, and taking the appropriate company-wide (or legal) action to remedy the situation quickly.
2. An Online Social Media Certificate Teaches You How to Respond to Criticism
Students who receive an online social media certificate learn the appropriate way to respond and engage with their audience on multiple different platforms. Some platforms are better for dealing with user engagement, like Twitter, where a dialogue is easy to create and continue. Meanwhile, others are better for generating detailed feedback, like Facebook. This is simply based on the natures of each platform.
Throughout your career, you might encounter criticism on both (or any other) social media platforms, so it is important to know how to respond to the criticizing customer. As a general rule, being polite, courteous, and aiming to help them resolve their issues as smoothly as possible is the best method. Some companies, like Amy’s Baking Company, have learnt that the hard way; by lashing out aggressively and abusively to negative commentary, her brand’s reputation fell so low that the company was forced to close.
3. You Will Learn How to Make Positive Information the Most Visible to Search Engines
The internet is a collection of millions of different websites, platforms, and stores. However, what we use mostly are websites (like Google and Bing) that aggregate information from those sites, rank them depending on the specifics of the search, and then present them to us. A terrible thing that can happen to a company’s reputation is if a substantial portion of the top results are all negative.
Social media coordinators know exactly how to deal with this, and what steps to take to optimize search results so that positive stories come first. Those methods can include removing content yourself or asking someone else to do it, applying to get a URL deleted, or taking legal action.
Social media coordinators also help optimize search results and the visibility of positive commentary
Are you interested in taking online courses for social media?
Visit Herzing College for more information or to speak with an advisor!
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