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What a Real Estate Broker Does (and Tips for Success)

Mar 10, 2015

A career as a real estate broker is like no other. You are the link between people getting their dream home and those who have decided their dream is now elsewhere and need to finance it. Keen knowledge of people will help you determine things like which house is perfect for a teacher at a network administration college, someone in accounting training or someone who passed their 3D animation courses. However, that’s not all you’ll need.

Just What Does a Real Estate Broker Do?

Firstly, it’s important to know just what a real estate broker does day-to-day. While the ultimate goal of a broker is successfully facilitating sales of houses, condos, lofts or commercial properties, that is the end result of a process that can take weeks or months to complete. Here are some of the duties a broker will carry out along the way:

  • Seeking out homeowners looking to sell their property
  • Establishing a selling price in coordination with the clients and in accordance with the overall housing market trends
  • Listing the property and placing ads for it
  • Setting up an inspection of the property
  • Showing the property to potential buyers on an appointment basis
  • Running an open house
  • Supplying all the necessary paperwork for a home sale


Tips for Success

Knowledge of how to operate as a real estate broker is essential. To succeed, though, you’ll also need a solid plan. Here are some suggestions:  

Establish and Maintain a Professional Image: A home is both a big ticket item and something very personal to both buyers and sellers. As such, they won’t just trust its sale or purchase to anyone. Presenting yourself as a professional in every way possible is necessary. This means an appropriate and clean appearance as well as a professional and grammatically correct approach to any written communication (both electronic and on paper). When speaking with a seller or potential client on the phone always use a clearly articulated, engaging and courteous tone. When meeting in person, that applies as well, along with eye contact and positive body language.

Know the Market: As with any sales position, product knowledge is key. In the case of real estate brokerage, the product is not only the property you are selling, but its value in the current real estate market. This could be based on a number of factors including the neighbourhood it is located in, the value of surrounding homes and whether it is a buyers’ or sellers’ market.  

Know and Use Technology: Like any profession, the real estate industry is now largely computer-organized and online. Software knowledge is an essential part of the job, as spreadsheets are where an agent should store all the contact information for potential, current and former clients (buyers and sellers). Creating your own website, or at least a landing page, is key, too. Also, getting listed on real estate apps is a very good idea.  

Do you think you’re ready to jump into the fast-paced real estate world as a broker?

Categories: 3D Animation, Accounting and Payroll, Technology and Computer Networking
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