Where traditional advertising was once the norm for building brand awareness, social media marketing is now the standard. You’ve likely heard the terms ‘likes,’ ‘follows,’ and ‘shares’ used in association with social media sites like Facebook, Twitter, and Instagram. These are all types of social engagement. Social media marketers are responsible for analyzing this engagement to help each client reach new customers, boost profits, and grow their business. And with the right training, you can soon learn how to become one of these top in-demand professionals.
Throughout your social media training, you’ll learn how to optimize social content for search engines, create and execute social media strategies, and analyze whether these strategies are effective. There’s also another important skill that you’ll learn during your training: how to produce compelling content. In some ways, creating content can be one of the most challenging aspects of working in social media! However, with the right training and these practical tips, you’ll be more than prepared to post quality content once you start your career.
1. Social Media Online Training Teaches You to Tailor Messages to Each Platform
You wouldn’t try to sell kitchen appliances in a clothing store, right? Well, the same rule applies to social media platforms. Hootsuite—a popular social media management system—says that “each social network has unique qualities and a unique audience.” That’s why you’ll need to adapt each message to the platform where it’ll be posted.
During your social media online training, you’ll learn that the messages which attract the most attention on Twitter are those that are short, straightforward, and powerful. Experts know that attaching an image to tweets also boosts views.
Sharing posts on Facebook, however, is a little more complex. Since Facebook uses an algorithm to control the content people see on their News Feed, social media marketers need to adapt posts to the algorithm and its updates. Remember to always include a photo in Facebook posts, and that baiting users to comment or like a post almost always does more harm than good. Instead, you’ll learn to ask questions or for your audience’s opinion.
2. Online Courses for Social Media Teach You to Create Focussed Strategies
Any professional holding an online social media certificate can tell you that it’s far better to create a focussed social media strategy than to try to appeal to everybody by writing vague and obscure posts.
Since the popularity of social media has grown substantially over the past few years, it’s difficult for today’s businesses to attract and hold the attention of many different demographics with the same social media content. For example, content that’s relevant to teens might not connect as well with seniors. That’s why a highly-focussed strategy is so important. Once you start your social media career, remember to find the niche audience that responds to your client’s product and then create your strategies with this audience in mind.
3. Reuse & Recycle Content During Your Social Media Career
One mistake marketers often make is to only post high-ranking content a single time on one social media platform. In fact, content that ranks well on Facebook could easily be tweaked and repurposed for Pinterest or Instagram.
Your training will teach you that publishing the same high-ranking post multiple times on the same platform can also have positive results. This is mainly because social media users see tons of content on a daily basis, so it’s unlikely that your followers will notice repeated messages. Of course, you’ll need to be mindful of when you post repeated content. For example, if your first post is at 7:00 am, you’ll want to wait until at least 2:00 pm to repost it on the same social media platform—this will reduce the chances that the same followers will see it both times.
Want to learn more about producing quality content?
Check out our online courses for social media and learn how you can get started!