Radio and Television Broadcaster
EARN YOUR DIPLOMA IN JUST 9 MONTHS
When you think of radio and television careers, you automatically think of announcers, reporters and camera operators, but there are many more career opportunities in the electronic media. Academy of Broadcasting graduates also find employment as copywriters, producers, voice-over artists, account reps, promotions coordinators, videographers, audio technicians, video editors and production assistants. Skills taught in this program also prepare you for many of the "New Media" applications.
Students in this program will enjoy use of Herzing College’s HD equipment, new computer lab, small class sizes, new radio station, and hands-on training to meet the needs of this ever-changing industry.
Graduates of this Radio and Television Broadcasting program are employed at Power 97, CJOB, Hot 103 and QX 104, Golden West Radio, 92 Citi fm, NCI, APTN, CTV, Citytv, CBC Radio, CKDM, Q104, Star FM, CKLQ, CFAR, CJAR, CHTM and many other stations around Western Canada.
Graduates will be prepared to work in a career in radio and television. Graduates should find employment opportunities with radio stations, television stations, newspaper offices, and video or audio production houses. Potential job position titles are announcer, reporter, copywriter, producer, voice-over artists, account rep, promotions co-ordinators, videographers, audio technicians, video editors, and production assistants.
GOALS AND OBJECTIVES
This program provides an overview of the media skills, practices, and operations with a focus on either audio or video specialization. Areas of study include announcing, audio production, video production, human relations, English grammar, newswriting and reporting, copywriting, and sales and marketing.
- Minimum of a Canadian high school Grade 12 or equivalent, or a mature student
- Pass an entrance test administered by Herzing College
- Pass a voice test
- Be interviewed in detail regarding interest in the field.
BONA FIDE OCCUPATIONAL REQUIREMENTS
- Ability to use a variety of computer software for word processing and audio/video production
- Excellent organizational and time management skills
- Ability to work independently or as part of a team
- Excellent interpersonal skills
- Good writing skills (spelling, punctuation, grammar) and verbal communication skills
- Ability to adapt to changing workplaces and changing technology
- Ability to take responsibility and to take initiative
- ability to work under pressure and meet deadlines
- Develop a professional speaking voice and persona for radio and television
- Ability to produce fair and accurate reporting pieces
RADIO AND TELEVISION BROADCAST COURSES
INTRO TO BROADCAST MEDIA
This is a course about the industry, new media, media careers, and learning the correct terminology to use in the field. Students learn their way around the radio on-air studio and begin to develop skills as an announcer.
Teaches acting and vocal strategies to develop a professional speaking voice and persona for radio and television. Students complete hands-on projects delivering commercials, news, and other on-air features.
Provides students with basic knowledge and skills pertinent to recorded and live radio production. The course includes units on digital audio editing, special effects, studio console operations, and digital and analog field reporting.
Provides students with knowledge and skills pertinent to television production, both in the studio and on location. This course teaches students the basic principles of camera operation and composition, lighting and sound recording, non-linear editing, and visual storytelling.
MEDIA PRODUCTION SPECIALIZATION
Upon completion of the mandatory units in basic audio production and video production, students will be streamed according to preference into an intensive ten-week program offering advanced production techniques in either audio OR video.
Curriculum is designed to promote greater understanding of self and others, through discussions, and individual and group projects, and activities.
This is an intensive review of grammar based on the needs of the broadcast industry.
BROADCAST NEWSWRITING AND REPORTING
Students develop professional writing and reporting skills. Interview skills, sports, and weather are also taught in this course.
REPORTING AND CURRENT AFFAIRS
Students develop research strategies to find, evaluate, organize, and report on a variety of current events. This course also details legal guidelines set down for Canadian journalists and the news media.
Students learn to write 30 and 60 second commercials for radio and television. This course covers hard sell and soft sell approaches to writing. Students develop a personal portfolio of their commercials.
BROADCAST SALES AND MARKETING
Reviews the fundamentals of generating advertising revenue for the media. Students also develop promotions and simulate live remotes.
WEBSITE DEVELOPMENT & INTERACTIVE MEDIA
Students will get an introduction to website and interactive media, and learn how they relate to the Broadcasting Industry. Students will create personal websites, publish audio and video to blogs, and learn the workings of HTML websites. They will also be taught to monitor and update social networking sites.
Using skills acquired throughout the program, students will do major projects in the area they have chosen to specialize.
JOB SEARCH TRAINING
Students develop professional resumes and cover letters. They learn skills to successfully compete in the job interview process.
100-hour media placement program where students work alongside industry professionals and are graded on their abilities.
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