Entrance Requirements: Post-Secondary degree or diploma OR relevant experience
The Social Media and Digital Marketing online certificate provides online training on the fundamentals of social media and search engine optimization with a focus on applying that knowledge to an organization’s online marketing strategy. Students will learn about social media best practices, legal regulations, and how to moderate and respond to feedback.
Businesses rely on marketing to raise awareness of their organization, products and services. Online marketing has become an increasingly important part of the marketing mix; including websites, search engine optimization (SEO) and social media. A recent report from Media Technology Monitor indicated that two out of three Canadians now use social media in one form or another. Companies are recognizing the need for skilled individuals to create and manage their online presence.
This certificate is delivered fully online so that you can complete assignments when it’s most convenient for you, all while receiving support from a dedicated instructor and interacting with classmates. Click here for FAQ’s about our unique online learning format.
Instructor Led vs. Instructor Supported Format
This certificate program offers two convenient online delivery options to best accommodate busy schedules.
(Condensed Course) – 12 Weeks
Instructor led courses follow a class schedule with a dedicated Instructor and classmates. The Instructor posts weekly discussions and hosts live sessions via conference call where students can discuss assignments, industry topics etc. with their peers. The live sessions are recorded and archived for reference. The Instructor led option has a heavier workload upfront but offers increased engagement, opportunity for discussion and encourage students to complete the course within a shorter time frame. Tuition for the certificate must be paid in full within the twelve week time period. Students can enter into an Instructor Led program at set start dates on approximately a monthly basis.
(Extended Course) – 6 Months
Instructor supported courses come with the support of a dedicated Instructor but do not follow a set class schedule. Students work at their own pace to complete the course within a six month time period. The Instructor has pre-recorded lectures that are available for students to review. Students can call into weekly live sessions via conference call with the Instructor Led student sessions but the topics may not align with where they currently are in their coursework. The Instructor supported option offers students continued support from a dedicated instructor with the flexibility to complete the certificate over a longer period of time. Tuition for the certificate must be paid in full within the first three months.
Who Should Take the Course?
The Social Media and Digital Marketing Certificate course is designed to provide small business owners or marketing/communications professionals with the knowledge to handle an organization’s online marketing strategies. Anyone involved in the digital communications of an organization or an individual interested in providing consulting or contract digital marketing services will benefit from this training .
Students with a background in marketing, business or communications will benefit from adding digital marketing skills to their repertoire. Business owners or employees in an administrative role will benefit from gaining a foundation of skills to build an online marketing strategy. Students that complete this training may also apply for entry level positions in digital marketing and offer consulting or contract social media services to organizations.
**If you do not have post-secondary education or related experience you may be interested in our Digital Marketing Specialist online diploma program**